French Entrepreneur in AI & Marketing
Entrepreneur since 1997
Legend says the pillars at this strait carried a warning for every ship: Non plus ultra. Nothing further beyond.
Stéfan Delaunay lives on the Rock. He has been sailing past that warning since 1997.
Fourteen ventures are waiting on the other side.
III · The Orbits
Every venture since 1997 on a single dial. One degree is one month, so a full turn takes thirty years. Scroll to move the hand, or drag it.
III · The Orbits
Every venture since 1997 on a single dial. One degree is one month, so a full turn takes thirty years. Scroll to move the hand, or drag it.
Scroll to turn the hand
III · The Cabinet
Newest first, one object per venture. Roman numerals give the founding order, and every object opens its case notes on sdelaunay.com.
IV · The Instruments
Each one stands for something he points AI at. Keep scrolling and the lamp moves from one to the next.
I · Organic search
Coral grows by accretion, one polyp at a time. Organic traffic that lasts grows the same way, page by page. At lemlist that patience compounded into ten times the non-branded traffic.
At work in lemlist · Oriflamme AI SEO
II · Systems
A solid that ignores gravity. Workflows replace headcount, and the machine keeps its shape when nobody is watching it.
At work in Oriflamme AI SEO · DrHype
III · Topical maps
The territory gets drawn before a word is written. Every page is a node, every node gets a number, and every link is placed on purpose.
IV · AI agents
A lens that watches, decides and acts. Agents run the campaigns so the founders can run the company.
V · AI search visibility
Sailors fixed their position by the stars. Brands now fix theirs in the answers ChatGPT, Gemini and Perplexity give, and that position can be measured.
At work in Oriflamme AI SEO
V · The Marble
A classical bust with gold gears for a spine. Drag the gold sphere across the picture to see what the marble hides.
I point AI at real business problems and publish what held up.
Stéfan Delaunay opened the first network gaming shop in France in 1997. Since then he has run e-commerce builds and CRM automation for more than a hundred projects, made design furniture in France, and built a British medical mask manufacturer from scratch during the pandemic.
Then he went deep on search. At lemlist he grew non-branded organic traffic tenfold across five products. Today he runs DrHype and Oriflamme AI SEO from Gibraltar, and treats every new idea as an experiment until the numbers settle it.
VI · The Journal
The experiments that survive contact with real numbers get written up. Keep scrolling to turn the pages.
All writing ↗VII · Plus Ultra
He isn’t selling anything here. If you are building with AI and marketing, he is happy to compare notes.
